Florida Keys Vacation Rentals Inc.: Our Success Record

Our Mission:

To build on our heritage as the area’s oldest and largest, full-service real estate company providing unparalleled service, with resulting profits to our company, associates, customers and clients, while steadfastly maintaining the highest ethical standards necessary to remain “The Most Trusted Real Estate Company in Florida Keys.”

About Coldwell Banker Schmitt Real Estate Co.

Coldwell Banker Schmitt Real Estate (CBSREC) brings a market-leading combination of resources to each property transaction that is both unique and invaluable, providing sales leadership, marketing structure, depth of knowledge, better than 59 years of experience, and the ability to make things happen.

Coldwell Banker Schmitt Real Estate is the number-one real estate company across the Florida Keys in:


  • We are a 59-year old company with a strong heritage, a long-term view and commitment to the real estate business. No other real estate company has been around for nearly as long.

Market Share

  • Our market share for sales sides exceeds the number-two company by 129 percent and the number-three company by 398 percent.*


  • $480 million sales volume is 132 percent greater than the second-ranking company.*
  • Coldwell Banker Schmitt Real Estate Co. (CBSREC) has achieved the following rankings at the end of the third quarter for 2014 by Coldwell Banker®:
    • Ranked twenty-seven (27) of 914 companies in North America


  • Double the number of listings associated with the second-ranking company.*

Listings Sold

  • We’ve sold more of our listed properties than the next five companies combined which validates the effectiveness of our “Every Day Until It’s Sold” marketing plan and investment to achieve top ranking on world-wide websites.*

Luxury property listings and sales

  • Coldwell Banker Schmitt’s Previews International® program continues to dominate the high end of the Florida Keys real estate market, selling 69 percent more properties valued over $1MM and 38 percent valued over $2MM than the number-two company. Additionally, we sold 72 percent more of our listed properties valued over $1MM than the number-three company.*

Giving Back To Our Community

Our Charitable Foundation has raised over $1,100,000 since its inception in April 2002 to support needy people and worthy programs exclusively in the Florida Keys.

Coldwell Banker

Coldwell Banker is the number-one name in real estate globally, and participates in one out of every nine sales in the United States. CBSREC is a highly productive organization even by worldwide Coldwell Banker standards.

Chairman’s Circle

One of 57 Coldwell Banker companies out of 3,115 worldwide named to the elite Chairman’s Circle for 2013 based upon overall agent production.

Other key elements contributing to our success:

Our presence from Key Largo to Key West enables us to focus our resources wherever and whenever necessary.

Five modern, state-of-the-art offices strategically located in the five major markets of the Keys:*

(chart with office names, Keys-wide rank, and market area rank)

We provide seven-day-a-week access to buyers and clients.

Our offices offer extended hours

Our web site provides visitors with the option of real-time chat via live Site Greeters from 6 a.m. to 1 a.m.

Our automated lead distribution system instantly routes buyer & seller contacts to the appropriate sales associate.

The Coldwell Banker Previews International® program is specifically tailored for residences qualifying among the market’s top 10 percent for price, style, amenities and landscaping

Each qualifying CBSREC agent completes the Coldwell Banker Elite Agent Course with continuing training. They must also have specific experience in listing and selling the finest residences, along with a superlative record for customer service prior to designation as a “Previews International” agent. With our Keys-wide luxury real estate home expertise, reflected in our sales success, CBSREC Previews agents can bring your listing to the direct attention of a substantial database of Keys luxury property buyers and prospects.

Our “Every Day Until It’s Sold” program integrates Internet (including the most visited real estate company site in The Keys, virtual tours, “Showcase” listings on Realtor.com and more, along with email, newspaper, magazine, direct mail and network marketing to spheres of influence, past customers, clients and a global audience to effectively expose your property to the market.

We believe our long-ago adoption of “Single Agency” as the preferred manner for working with sellers and buyers has been a significant factor in the market-leading success of our agents and is a clear differentiator for choosing a Coldwell Banker Schmitt Agent to fully represent your interest when selling or buying real estate.

These points of difference pay off in measurable results and provide the foundation and guiding principles on which management, staff and agents rely in order to achieve ever-increasing levels of success for our buyers, our sellers, and themselves.

* as of September 2014